We recognised that some young people may have been disheartened by their results this year particularly in the midst of the COVID-19 pandemic and the disruption that has been caused, so #NoWrongPath demonstrates to young people that many people in interesting job roles across Scotland may not have taken a straight, obvious or traditional path to get there. The campaign shows young people the options that are available to them and that exams results are not necessarily the key to unlocking future success.
During #NoWrongPath week, the DYW Network ran the third of our Scotland's Biggest Parents' Event and we were delighted that our keynote speaker was First Minister, Nicola Sturgeon.
The campaign was a tremendous success with the #NoWrongPath trending #1 in the UK on Twitter. A huge thank you to everyone who took part and sent such a positive and inspiring message to young people across the country.