DYW Key Worker Campaign

Developing the Young Workforce (DYW) 21 regional groups launched an awareness campaign across Scotland which ran from the 1st - 5th June. The campaign showcased roles within the key sectors to make young people more aware of the types of jobs involved and what skills and qualities would be required. 

We tapped into the energy of key workers to push this campaign forward and inspire the next generation. The campaign was promoted across social media platforms and featured a variety of sectors and job roles. 

In the run up to the campaign we also encouraged educators and schools to become involved. Some designed their own key workers and others wrote a poem celebrating key workers. 
 
Our young people in Scotland are the future of our workforce and this campaign helped to inspire them into roles that have proven to be invaluable in protecting us all in these unprecedented times.  ​