Power of an Hour: Introducing DYW Scotland's Latest National Campaign

In 2023, DYW Scotland ran four national campaigns including Young People Are Great (#YPAG23), No Wrong Path, A Job For Everybody and Creative Careers Week. We are delighted to be entering into 2024 with a brand new exciting national campaign: Power of an Hour.
 
The #PowerOfAnHour campaign aims to profile and celebrate the positive impact that one hour spent on DYW Activity can have on young people and employers alike. We start the year with a focus on the positive impact that mentoring has on young people and their mentors.  ​

At DYW Scotland, we believe in the power of an hour. It might not seem like much time, however, the benefits of a one-hour mentoring session are limitless. Help us to share this message and encourage others to develop the young workforce through mentoring young people. We welcome participation from the following groups:

• Mentors
• Mentees/young people
• Mentoring Organisations

 
Getting Involved
It couldn’t be easier to get involved in #PowerOfAnHour and spread the word about the benefits of mentoring. DYW Scotland welcome a wide range of content including photos, branded images, videos and reels, or written posts and blog articles.

We understand that this is a busy time of year so to make things simple, we have created a wide range of templates to support and assist you in sharing your mentoring experience(s), or the experiences of mentors and mentees within your organisation.  

​Check out the   campaign page  to find image templates and content ideas which have been split into three categories for young people/mentees, mentors and additional content. Expand the categories to find prompts which encourage reflection, alongside square, landscape and portrait/story templates to support you in sharing a wide variety of content to suit you.

Once you have used the templates to create a graphic that reflects your mentoring experience(s), or the experiences of mentors and mentees within your organisation, share your content via Instagram, X and LinkedIn on Tuesday 30th January. Make sure you tag @DYWScot on   X   and   Instagram  (or @DYW Scotland on   LinkedIn), and include the #PowerOfAnHour and #NationalMentoringMonth hashtags to ensure your post reaches us and our audiences.

Mentoring Young People; Good Practice for Mentors
Would you like to improve your mentoring skills? On campaign day, DYW Scotland is running a free employer training session:
Mentoring Young People; Good Practice for Mentors: Tuesday 30th January, 10am

During the session you will explore key mentoring skills and tools, and have an opportunity to practice with guidance and support from an expert facilitator. You will also receive a detailed guide packed full of practical hints and tips as well as resources for further learning.

This workshop is designed for individuals responsible for supporting young people on work placements as well as individuals responsible for managing apprentices or young employees within their organisation.

If you would like to attend, please fill out the   booking form  in the link provided. Please ensure you save the date in your calendar and look out for reminder emails containing the meeting link. If for any reason you do not receive reminders, get in touch with DYW Scotland by emailing   [email protected]  and we will get back to you in due course. 
 
We hope you look forward to celebrating the power of an hour with us on Tuesday 30th January 2024. In the lead up to the campaign, please feel free to share this article or the   campaign page  with others who may be interested. If you don’t already do so, follow DYW Scotland on   Instagram,   X  and   LinkedIn  to stay updated.