No Wrong Path Campaign 2022

​No Wrong Path is a social media campaign aiming to show young people receiving their exam results that there is #NoWrongPath to success.

Each year, on exam results day, employers across Scotland take to social media to share their career path from school to now using the hashtag #NoWrongPath.

 
The campaign profiles the varied paths available to young people upon leaving school, and highlight that linear traditional pathways are no longer the only way to success.
 
This year across Scotland the hashtag was used 6,974 times by 3,380 people, these posts reached 11,131,800 people receiving 36,575 engagements and 25,542,249 impressions.
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Some buzz words from the day were:

Next year the #NoWrongPath campaign will take place on   Tuesday 8 August 2023, the aim is to make it bigger and better than this year. We need your support to make that happen, pop the date in your diary now and get involved on the day.