National Programmes DYW national programmes connect employers with education through a range of packaged activities designed to inspire and develop the future workforce. In 2023, DYW Scotland launched three programmes nationally: Construction Work Tasters Since launching in March, over 800 young people have taken part in the Construction Work Tasters programme – which introduces young people to careers in construction via employer-led workplace visits and experiences.
DYW Scotland use feedback from young people to allow the construction sector to provide even more meaningful engagement opportunities for young people in the future. So far, feedback from young people has been overwhelmingly positive – with the programme being described as ‘amazing,’ alongside comments such as 'just loved it' and 'it was a great experience as it has a lot of different jobs in the construction sector that you could consider.' If you’re an employer in the construction sector, why not get involved in 2024? Work Tasters can help with recruitment and retention by inspiring young people to consider careers in the sector. My Climate Path In April 2023, DYW Scotland launched My Climate Path nationally. Designed to raise awareness of roles and skills required in the future job market, My Climate Path enables employers and industry experts to inspire a sustainable future workforce through two programmes:
If you are passionate about creating a sustainable future workforce, get involved in My Climate Path in 2024. Build Your Future There’s more to construction and the built environment than bricks and mortar. A variety of roles are required within the construction sector – from building to planning, designing, marketing, leadership and more. In June, DYW Scotland launched Build Your Future to educate young people on the breadth of career options available within construction and the built environment. Could you get involved? Find out more!
National Campaigns DYW Scotland use national campaigns to celebrate and promote ways to develop the young workforce. Our campaigns provide inspiring, insightful and impactful messages through focused days and weeks, with the aim to reach young people, influencers and employers across Scotland. In 2023, DYW Scotland ran four national campaigns, including:
Across four national DYW campaigns, 26 million impressions were made. This could not be achieved without the 5.8 thousand posts generated by DYW Regional Groups, employers, partners, educators, and young people. Thank you to all who got involved!
Top Campaign: #NoWrongPath The most impactful campaign of 2023 was #NoWrongPath, which took place on 8th August. The campaign aims to show young people that results don’t necessarily reflect their future and that there is #NoWrongPath to success. In 2023, this message reached 7 million people thanks to over 2000 individuals who shared their career journeys. The next Scottish Results Day takes place on Tuesday 6th August 2024. DYW Scotland will continue to reassure young people via the #NoWrongPath campaign for its eighth year running. Official details will be announced nearer the time, so make sure you follow our social channels. In the meantime, check out some of last year’s campaign highlights, including top posts from TV Presenter and Interior Designer – Anna Campbell Jones, and supermarket giant – Aldi. New Campaign for 2024: #PowerOfAnHour DYW Scotland are excited for the premier launch of our latest national campaign: #PowerOfAnHour. At DYW Scotland, we believe in the power that an hour, and the impact that DYW activity has on young people and professionals. The first #PowerOfAnHour campaign will take place on Tuesday 30th January 2024, with a focus on mentoring. What better way to support National Mentoring Month than to get involved in the #PowerOfAnHour campaign. Are you a mentor or have you been mentored? We want to hear about how mentoring helped you grow. It’s easy to get involved. We have created templates for use across all major social media platforms. Check out the campaign page for more information.
Young Person’s Guarantee In November, DYW Scotland made it easier to pledge support to the Young Person’s Guarantee. The new simplified approach features four main ways in which you can help young people in Scotland:
In 2023, over 600 organisations pledged their support or renewed their commitment to the Young Person's Guarantee. Could you join the growing list of businesses and organisations who have already pledged their support to connect every 16-24 year old in Scotland to an opportunity in 2024? Find out more!
Thank you for reading DYW Scotland’s first article of 2024. We hope you are feeling inspired about some of the ways in which you can get involved in Developing the Young Workforce this year. We look forward to more great achievements taking place throughout 2024. If you don’t already do so, follow us on Instagram, X and LinkedIn to ensure you don’t miss any news or updates! By sharing this article, you can help spread the word about Developing the Young Workforce and encourage others to inspire young people to develop the skills needed for the world of work.
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