Developing the Young Workforce (DYW) West Highland, forms part of the Scottish Government youth employment strategy to better prepare young people for the world of work. They are regionally hosted by Lochaber Chamber of Commerce and as part of their promotion have released their final series of inspirational and educational video case studies showcasing apprenticeship programmes in a diverse range of industry sectors across Lochaber, Skye and Wester Ross. The five short films, easily accessible online through the DYW West Highland YouTube Channel, capture win-win examples of apprenticeship programmes in a mixture of private and public sector organisations from the perspective of both the businesses and their apprentices.
The informative five minute videos, featuring Avlance Aluminium, Forestry & Land Scotland, CalMac, The Highland Council and West Highland College UHI, provide versatility for a younger audience still in school and further education, inspiring them and encouraging them to consider the ‘earn whilst you learn’ route as a fantastic and meaningful ‘Plan A’ career path. They also act as an effective promotional tool for the businesses who have taken part and an incentive for other businesses to get involved.